What is Coaching?
Coaching is a powerful, collaborative relationship
between a coach and a willing individual which enables,
through a process of discovery, goal-setting and strategic
actions the realization of extraordinary results. Coaches
provide the support, encouragement, and resources needed
for clients to set and achieve their personal and/or
There are several coaching niches that are relevant:
- Professional or career coaching
is targeted to people that work in corporate or small
- Business or corporate coaching
is targeted to business owners and executives, usually
with employees to manage, and their business issues
- Self-employed or Entrepreneur coaching
is targeted to independent or solo business owners
How does coaching work?
Consultants deliver the answers or
solutions that clients need by thoroughly assessing
the situation with a specific focus. Consultants usually
have one or more relevant expertise areas in which they
have academic credentials and/or comprehensive experience
to lend to the engagement.
Coaches provide the questions and
function as leaders in the discovery process which is
completely focused on the client’s desired result.
While coaches also have one or more relevant areas of
expertise in addition to coaching skills, this may or
may not be the primary focus of the work.
How is coaching different
from counseling or other mental health professions?
Coaching does not encompass pathology, which is the
diagnosis and treatment of disease. Certified coaches
have the training to recognize indications that a referral
to a counselor, mental health professional or other
specialist may be needed.
Who hires a coach?
10 Qualities of People Who Work with Coaches
Achievement-driven • Action-oriented • Aspiring
• Committed • Confident • Focused
• Goal-oriented Motivated • Open-minded
Professionals who want more from
life and value their own potential are very likely to
seek the services of a coach. They tend to be goal-oriented
and achievement-driven and have had more than one success
in their lives and careers. Some have reached a point
in their lives where a new direction is indicated and
they want the benefit of guidance to move to the next
Business owners and executives are
also acknowledging the need to provide focus on individual
employees as well as teams as a way to strengthen their
competitive advantage. Many companies hire external
coaches and/or develop an internal coaching staff to
support the needs of the organization.
Self-employed business owners and entrepreneurs
value the added resources, experiences and insights
that move them up the learning curve faster than they
would have without investing in coaching.
What areas do people want
to be coached about?
This truly varies
by individual but the following general areas are common
- Career development in current job
- Transitions to new job or to entrepreneurship
- Leadership skill development
- Networking skills
- Personal/Professional goal-setting
- Work/Life integration
- Management style
- Business launch/growth
- Interpersonal relationships
- Time management
- Presentation/Speaking skills
Why is there more interest
in coaching now?
Our environment is
in the midst of unprecedented change.
In businesses around the globe management and employees
are struggling to keep pace with technology, rising
costs, competition, and labor shortages. In cities and
communities growth is either coming too fast or missing
entirely. In families each member has such a full calendar
that even elementary students have pocket planners.
We are bombarded with information 24 hours a day only
to awake the next day with entirely new information.
It’s no wonder that coaches are needed to create
a safe environment to regroup and focus our efforts
on what’s truly important to us as individuals
or as organizations.
How does coaching work?
The first step for individual clients
is to determine what they most want to achieve during
the coaching relationship. After an initial discovery
session, they engage in coaching sessions via telephone
or face-to-face on a regular basis. Clients commit to
the agreed upon steps during the coaching sessions.
Follow-up actions and discoveries are completed by the
client between sessions.
Business owners and executives define
the expected outcomes from the coaching relationship
and involve selected management or professional employees
as needed. A custom plan of action is developed and
implemented by the coach and the designated individuals.
The custom plan may include assessments, development
plans, or team coaching based the desired outcomes for
What is different about
The Coaching Connection?
Connection supports professionals, business owners,
and entrepreneurs who want to take their situations
or skills to the next level. Clients have the benefit
of working with a coach that has corporate functional
experience combined with coaching expertise. Professional
experiences at various levels in the areas of marketing,
sales, finance, start-ups and general management add
value and resources to the relationship. Additionally,
coaching expertise as a Certified Coach Facilitator
insures an authentic relationship whether one-to-one
or with a team.
Who operates The Coaching
The Coaching Connection
is privately owned and operated by Charlotte R. Farrior.
here for more information